About

Dr. René Blaschke.

Principal IT Architect and Digital Strategist.

My career started on the workshop floor as an electrician. From there, the path led through engineering, IT systems architecture, energy economics, and product management at industrial scale. Twenty years later, the throughline is still the same, connecting how things actually work on the ground with the strategic decisions that shape them at the top.

I have spent fifteen years inside utilities and industrial enterprises before moving into independent practice. I have led smart metering and smart grid architecture for a regional utility, built and globally led the IoT product portfolio at B&R Industrial Automation, and currently shape platform architecture at STIHL. I hold a doctorate in Business Administration, alongside masters in IT systems and European energy business.

I do not separate strategy from architecture. The two collapse into each other on every serious engagement, and the work I value most is the work that holds at both layers. That is the position I bring to the clients I take on.

Background.

Education

  • Doctor of Business Administration

    Middlesex University London

    2020–2023

  • Master European Energy Business

    University of Applied Sciences Kufstein

    2014–2016

  • Master Information Technology

    University of Applied Sciences Salzburg

    2011–2013

  • Bachelor Information Technology

    University of Applied Sciences Salzburg

    2008–2011

Languages

  • German · native
  • English · professional fluency

Based in

Salzburg, Austria

Teaching and publications.

Teaching

External Lecturer at University of Applied Sciences Salzburg, Information Technology programme. 2017 to 2021.

Selected publications

Doctoral research

Doctoral research at Middlesex University on how business-model thinking can serve as a structured evaluation framework for strategic decisions. The empirical work draws on guideline-based expert interviews with senior decision-makers in industrial and digital business contexts.

View thesis